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Natural Products Industry Veterans Launch Nutrawise

Nutrawise headquarters and manufacturing facility sets industry benchmark 

Nutrawise recently celebrated the grand opening of its new headquarters in Tustin, Calif. A manufacturer and distributor of leading nutraceuticals, the Nutrawise mission is to expand the definition of health and beauty. 

Led by Founder and CEO, Darren Rude, the management team is among the most experience in the natural product industry. 

“My talented leadership group is far from being a stranger to this industry,” said Darren. “Our life’s work has brought us here, and our focus is to put our principles and people first, while providing the highest quality products, service and value to our customers.”

“We do not cut corners in production,” Darren continued. “Our products go beyond minimum label requirements. We believe in the effectiveness of our products, so much so, we would not sell anything we would not take ourselves.”

To safeguard this priority, the Nutrawise headquarters is an expansive building. The facility raises the bar for the nutraceutical industry by exceeding CGMP (Current Good Manufacturing Practice) standards. The standards are set forth by the U.S. Food and Drug Administration requiring manufacturers, processors and packagers to take proactive steps to ensure their products are safe, pure and effective. 

Darren grew up in retail. He saw the potential in the natural products industry, more than  20 years ago. Prior to starting Nutrawise, he served for a decade as executive vice president for the NeoCell Corporation. Today, Nutrawise is a top distributor of the NeoCell family of products found at stores like Costco, Sam’s Club and Walmart.


Beyond its relationship with NeoCell, Nutrawise is developing, manufacturing and by late this year, will distribute a variety of beauty and wellness supplements under their own brand, Youtheory. 

Darren sums up Nutrawise in this way, “Our mission is to be a purpose-driven company working to make the world a healthier place to live – whether it’s through Nutrawise nutritional supplements, business partner offerings or our community responsibilities.”